The Scala Cinema closure?

[Swofty]

Some people here might read this and think so what? .. it's just a cinema in London, England. What's that got to do with The Evil Dead?.

Everything. The Scala Cinema was owned by Palace Pictures. Their headquarters were in the offices above and they were responsible for the world's first home rental release of The Evil Dead, Palace Software with The Evil Dead game as well as projecting the film here at the same time, something that had never been done before with a film. The Prince Charles Cinema was also famous for showing it at the same time before any other cinemas in the world (excluding The Redford Theatre on the night of the world premiere). The cinema might be closing down. Hopefully this MSN link will work.

MSN

The Scala cinema and The Evil Dead

Palace Picture's boss Stephen Woolley regularly used this cinema for events. Palace pictures was set up by Woolley and Nik Powell. I never realised untill todays research that Nik Powell was previously an early buisness partner with the now billionaire Richard Branson...

evildeadarchives.com

 

[Nick el Ass]

Some people here might read this and think so what? .. it's just a cinema in London, England. What's that got to do with The Evil Dead?

 

[Swofty]

I've read stories of when The Evil Dead was a brand new film being 'trialled' to the general public for the first ever time anywhere. In these two cinemas. It was a shocking new B movie that played night showings and gained work of mouth mainly through enthusiastic London punks so they'd turn up drunk or whatever to enjoy the film's rowdy attitude. The same thing was happening at the same time at London's Scala cinema. At the same time, Palace Pictures released it to video stores so you could chose if you wanted to watch it at home or, if you lived in London, in a theatre.

U.S. distributors took notice of this happening, wondered why this small film made in the U.S. was attracting so much attention in England of all places and the rest is history.

 

[MCT28]

On February 24, 1983, The Evil Dead made it's UK premiere at the Prince Charles Cinema. According to legend, the print the theater received from Palace Pictures was completely uncensored, free of the cuts made at the request of the British Board of Film Classification.

 

[Darilliar]

Some people here might read this and think so what? .. it's just a cinema in London, England. What's that got to do with The Evil Dead?.

Everything. The Scala Cinema was owned by Palace Pictures. Their headquarters were in the offices above and they were responsible for the world's first home rental release of The Evil Dead, Palace Software with The Evil Dead game as well as projecting the film here at the same time, something that had never been done before with a film. The Prince Charles Cinema was also famous for showing it at the same time before any other cinemas in the world (excluding The Redford Theatre on the night of the world premiere). The cinema might be closing down. Hopefully this MSN link will work.

MSN

The Scala cinema and The Evil Dead

Palace Picture's boss Stephen Woolley regularly used this cinema for events. Palace pictures was set up by Woolley and Nik Powell. I never realised untill todays research that Nik Powell was previously an early buisness partner with the now billionaire Richard Branson...

evildeadarchives.com

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The Scala Cinema holds a unique place in The Evil Dead's history. Palace Pictures, which owned the Scala, was instrumental in bringing the film to audiences through the world’s first home rental release and even developed The Evil Dead video game. It was one of the first cinemas to screen the film while it was also available for home viewing—an unprecedented move at the time. Alongside the Prince Charles Cinema, it became a legendary venue for horror fans. If the Scala is closing, it marks the end of an era for cult cinema lovers.

 

[Swofty]

The Scala Cinema holds a unique place in The Evil Dead's history. Palace Pictures, which owned the Scala, was instrumental in bringing the film to audiences through the world’s first home rental release and even developed The Evil Dead video game. It was one of the first cinemas to screen the film while it was also available for home viewing—an unprecedented move at the time. Alongside the Prince Charles Cinema, it became a legendary venue for horror fans. If the Scala is closing, it marks the end of an era for cult cinema lovers.

Other than its world premiere at The Redford Theatre, the only other venue I've heard about The Evil Dead being played in at the start of everything was at The Cannes Film Festival where not only Stephen King first saw and loved it but also Nick Powell and Steven Wooley who ran Palace Pictures and were the first to take a chance on it for distribution. It would be interesting to learn if King, Powell and Wooley were all at the same screening at the same time. Then yes, it started out at The Scala and The Prince Charles both in London. I hope it also played at at least a few drive in test screenings in The U.S. before coming to France then the U.K. because it's an out and out 'born in the U.S.A.' American film (unlike the original Star Wars films trilogy that had heavy English involvement) so that seems more fitting to me somehow.